
FOR ONLINE COACHES + SERVICE PROS WITH 5+ YEARS EXPERIENCE
UNLOCK YOUR NEXT LEVEL IN BUSINESS
without compromising your goals, priorities and values, or sacrificing your boundaries
WORK WITH ME >take what you need
COACHING
1:1 PRIVATE COACHING + STRATEGY
If you are an experienced online coach or service pro, apply to work with me 1:1.
APPLY FOR PRIVATE COACHING >MAGAZINE
BUSINESS MINDED™
Signup to grab my business e-magazine for experienced coaches + service pros.
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YOUR SAVVY BUSINESS™
Listen to the actionable episodes to help you unlock your next level in business.
POP YOUR EARBUDS IN + LISTEN >I WOULD LOVE TO HELP YOU
grow this next chapter of your business
I know you are not new to this business thing, friend. You are more than five years in and you feel like you should have everything figured out by now. But you have learned that every time you grow to new heights, new opportunities open up and new challenges arise.
Each chapter brings a new level of "what the heck am I doing" and you wish you had someone to support you when things start to feel hard or a business pro to help you see your business in another light and decide what next steps to take...and I am here to help.
WORK WITH ME >

I ALSO KNOW YOU WANT
personalized attention, strategy and accountability for your individual business.
You have taken courses, joined memberships, and maybe even taken part in group programs or masterminds before, but what you really want is someone to guide you 1:1 based on your individual business and help you...
- envision what is possible for your business + determine your next steps to grow your business with intention
- refine your offers so they align with your business goals + desires in this season of your life
- peel back the layers and simplify your business
- optimize your workflows + systems so you can deliver a personalized and delightful experience
- welcome in and nurture your growth mindset allowing you to see setbacks or "failure" as an opportunity to learn and try something new
- tailor your marketing + sales to fit the way that attracts your aligned clients and feels good you
- help you hire great team members who believe in your vision and are excited to help you reach your goals as well as thrive within your business
- increase your impact without leading to more burnout and overwhelm
- increase your profit without increasing your workload
- make sure your business is in alignment with the life you want to live

THE PODCAST
Your Savvy Business™
WITH HEATHER CRABTREE
a podcast for experienced online coaches + service pros who want to unlock your next level in business without compromising your goals, priorities and values, or sacrificing your boundaries.
LISTEN TO THE PODCAST >
AND SO WE MAKE SURE WE ARE ALIGNED AS WELL...
our savvy values
The meaning behind Savvy. It all began when I sold my first company after 11 years and started coaching full time in 2014. I started a FB group called Savvy Business Owners. It grew to 25K members, who called themselves Savvies. This FB group really launched my business into success quickly. It allowed me to go onto creating courses, successful memberships, group programs, sold out conferences, a podcast and so much more, but there is actually so much more meaning behind Savvy. The letters actually represent what is important to me, my team and anyone we work with. If we are working together in any capacity...let's make sure we are a good match.

serve others
We help others by using our unique skills + talent. We move beyond our own needs (while keeping our boundaries + staying true to ourself) and seek to bring value to others.

aligned action
We don't just talk the talk, we walk the walk and take aligned action. The action is aligned with our core priorities, values and business + life goals.

versatility + critical thinking
We are flexible, adaptive and willing to evolve in our business. We also use our critical thinking skills to solve problems and get results.

values + purpose driven
We are values and purpose aligned. We are relationship driven and place people before profit. We pass on opportunities that do not align with our values.

our y's
We believe in and honor the main why for starting our businesses + our Ys: community, integrity, equity, diversity, accessibility, empathy, and all of our humanity.
what they are saying...
savvies sharing their sweet words








For the past 12 years, I've helped experienced online coaches + service pros get clarity + gain confidence on their next steps to grow their business and I want to help you do the same.
I'm an Indiana girl who took her business degree with her on a 3-year law school detour in Oklahoma City (where I met my husband) and became an attorney. I loved the education, hated the practice.
I started my first business as an event planner at the age of 24, grew the business and then sold it in 2014 to start coaching full time with heathercrabtree.com (I started coaching part-time in 2010.)
I've had successful courses, hosted sold out conferences, ran a successful membership, led amazing group programs and coached and strategized with business owners for a few decades now and have some truly phenomenal clients who have done that and more.
I love sunny days at our home in Arizona sitting outside by our pool (when it is not 112) and mornings filled with meditation, hugs with my fam and a warm cup of coffee.
I love to chat about building community, loving family, growing businesses, parenthood + raising kids, being a bold leader, fighting social + racial injustices, and bringing awareness to and funding research for pediatric cancer (our 15-year-old daughter, London, passed away in February 2023 after battling Stage IV cancer for 6 years. 😭)
If you feel we would be a good match, I would love the opportunity to chat more with you.