Heather Crabtree [00:00:00]:
Welcome to Your Savvy Business, a podcast for experienced online coaches and service pros who want to unlock your next level in business without compromising your goals, priorities and values or sacrificing your boundaries. I'm your host, Heather Crabtree, your savvy business coach and growth strategist. I know you're not new to this business thing, friend. You're more than five years in and you feel like you should have everything figured out by now. You've learned that every time you grow to new heights, new opportunities open up and new challenges arise. Each chapter brings a new level of what the heck am I doing? And you wish you had someone to support you when things start to feel hard, or a business pro to help you see your business in another light and decide what next steps to take. I am here to help. Well, me and some amazing friends who happen to be really good at their craft as well. You can think of me as your business coach and growth strategist in your back pocket who can connect you to the most brilliant people and share the good, the bad, and the I want to quit my business moments that we all have in our business but usually never talk about. There will be laughs and tears and meaningful lessons revealed along the way. I hope you will hit subscribe and join us as we navigate business and life together and you can hop over to Heathercraftry.com to learn more. Now, let's jump into today's episode. My amazing guest today is Jamar Diggs. Jamar is the CEO of Jdiggs Media, a YouTube strategy agency for online coaches and service providers. His company helps business owners use YouTube to attract high quality, problem aware leads without having to launch or fight with the algorithm. Welcome, Jamar. I'm super excited to have you today.
Jamar Diggs [00:01:54]:
Thank you so much for having me. I'm just so excited to be here.
Heather Crabtree [00:01:58]:
So Jamar and I've actually worked with Jamar. We had to take a break because when my daughter passed away, I needed a little bit of a break and he was so gracious in giving me that break. But I am so excited to get started again. So I've actually worked with Jamar, and I can just say phenomenal things about him and his team. They're just true professionals. And it was such an amazing experience, so much so that I'm, like, I keep saying, okay, can we get started yet? Can we get started yet? And I know that I just need to take a breath for a minute. But anyway.
Jamar Diggs [00:02:31]:
Awww...thank you so much.
Heather Crabtree [00:02:34]:
Yes. So you know that I work with experienced online coaches and service pros, so we have obviously similar audiences who want to grow their business, but they want to do it in an aligned, simple way and be the authority on their topic. They've been in business for a while. So all my people have been in business for five or more years and they are experts on their subject matter but they want more eyeballs on their website and to get more sales. Clearly that's what we're here for. So today I want to chat with you about how they can do that with YouTube. So let's say I have a client who is ready to start a YouTube channel. Give it to me. What should they do first?
Jamar Diggs [00:03:26]:
So the first thing that they should really do is focus on the strategy. How can you be the most intentional out of this? Right? Because we've been in business for a very long time so we kind of know our clients, right? And so you want to make sure that you are attracting the right people before you just start posting types of videos that you think have been successful up on Instagram or any other platform that you have. YouTube is totally different and so the first thing that I definitely want them to do is to focus on content that is only going to bring in people in that problem aware stage, right? So these people are searching for solutions to their initial problems, right? They don't know that they have this overarching really big issue that they need to fix quite yet. All they really know is they're on step one and they're just really trying to understand how to get to step two. So create videos on that first, right? And then have your videos feed into positioning yourself as the expert, as the authority. Because once you have these people it's going to be a lot more easier to do that versus trying to convince someone that they need you, right? That's one of the things that I think people do kind of make that mistake because I feel like we are as business owners, we kind of want to educate and teach and convince people sometimes that you just need to do this, this is your problem, this is your problem, you really need to fix this thing, right? Or you really need to do this thing. But when you're using a search engine, people are not ready for you to tell them what their problem is. They think they already know what their problem is and so you need to show up that problem and then reveal the other side of the iceberg, if you will.
Heather Crabtree [00:05:29]:
Yeah. And I love this about you and your team because and this is why I hired you, chose you to work with me because you are all about strategy. We are business owners. So I want to talk a little bit about that here for a second and how it's different. I know this is your like you love this, this is the juicy stuff but how it's different as a business owner using YouTube than other people that are using influencers or stuff that are using YouTube and what they're teaching? I loved you and your firm because your agency because you were all about strategy and you weren't about let's get you 5 million views. It was let's get you clients.
Jamar Diggs [00:06:17]:
Which is what we all want to.
Heather Crabtree [00:06:18]:
Hear as the business owner.
Jamar Diggs [00:06:20]:
Yes. Man, it's so fun. So let's talk about it. I'm so excited. Most of the education around YouTube is centered around the YouTuber type of strategy, right? The creator strategy, the influencer strategy. And when you are a business owner, that's really the only guidebook or Blueprint that you have. And when you try to do that on top of doing your own business, your own other type of marketing and all this other stuff, it can easily cause you to be burnt out and not see results because you're trying to create content like you are a creator. But honey, let me tell you, you are a business owner and you should be using YouTube in a different way, right? So there is the business owner strategy that we have really created and created our own signature framework around. And then there's that creator strategy. That is what people normally hear about. There's restrictions around like, oh, how many videos you should be posting each month, how long the videos should be, how you should be doing your edits, how you should be doing all these things, to where if you're a business owner, you're like, what the heck is happening? Right? But really, what happens there is that the outcomes or the goals are way different. So for a business owner, our goal is to attract new people to our business at all times, right? So we need to be attracting people who are the most likely to work with us or to get them into our sales systems. And that happens with YouTube by attracting problem aware people, people who you would have never met, okay? And then get them off of YouTube as soon as they're ready to go, right. When it comes to the creator strategy, because the goal is to get monetized with AdSense. Their goal is to keep people on YouTube for as long as possible. Because the more videos you watch, the more AdSense revenue that they get, which is that advertising cut that the creator gets whenever Google is able to run ads upon their videos. Right?
Heather Crabtree [00:08:38]:
Jamar Diggs [00:08:39]:
You see how even from the creator side to where they are incentivized by getting people to watch their video and watch it more. And so the more subscribers they get equates to the amount of money they can make, right? See how that works? But with us, with the strategy that we do for our clients, it doesn't really matter how many subscribers you have or even how many views you have, really, because the type of people that you bring in, at the end of the day, one viewer or one subscriber can equate to a $15,000 contract. A $10,000 contract, right? So our clients are not concerned about the volume of view or the volume of subscribers. They want to know about the outcome. Right. They care more about attracting the right viewer.
Heather Crabtree [00:09:33]:
Yes, thank you for saying that because I do think I know when I was looking to hire someone and I chose you guys, it was because there is so much out there about YouTube, but not for business owners, really. And I was like, I don't have time to be doing this twice a week and I'm going to show up how I show up. I don't have time to be getting all glamorous and worrying about what my office looks like and stuff. I just need to do the video. And it was hard. I will say it was hard for me at first because I don't know why, but something about YouTube. You say YouTube and it's like, oh, the world's going to see it.
Jamar Diggs [00:10:12]:
Heather Crabtree [00:10:14]:
Instagram, I can go on and it's like nothing, I can talk. But then you say YouTube and the switch flips in my head and I'm like, oh my gosh, okay. And I know that that's pretty common with probably a lot of your clients.
Jamar Diggs [00:10:27]:
But oh my gosh, yeah, that's so common because when you think about it, it's just a new platform, right? It's one thing where we see the creators using YouTube and so we think that that's what we have to do. Right? But then when you start a new platform that you're not really used to and that's all you've seen before and you have someone like me saying, oh, you don't have to do that, you're like, yeah, right, I'm going to keep on. It's kind of like you're having this cognitive dissident fight in your head sometimes.
Heather Crabtree [00:10:57]:
I was like, Jamar, give me all the editing, give me all the fancy bells and whistles. And you're like, no, that's not what we're doing. Okay, so you have to create the strategy which you and your team are so amazing at. What's kind of the next step after if someone's starting their channel you've worked on strategy. Is kind of branding your channel the next part, or do you do that before? Kind of tell me the steps.
Jamar Diggs [00:11:27]:
Yeah, so it kind of is mixed in between, right? Like two parts of brand. If we're talking about the brand from the visual visual, yeah. Then that will come next. But when it comes to the messaging aspect of branding, then that's kind of embedded into your strategy, right? Because we want to make sure that we are positioning you the right way and those topics would be aligned to what your offers are, to how you want to position yourself as an authority, all that good stuff, right? But then when we talk about branding, you do want to have some type of visual branding. You do want to have some type of cohesiveness like there, right? Because when someone is searching for their answer or anything like that, you want your videos to not only stand out, but easy for them to realize, right? Because this may be something to where a person has to interact with your channel a few times. Right. So maybe they're searching for multiple answers at one time. Right. And maybe you've served them so well in one of your videos, they want to easily let's easily make sure that they can kind of sort out your video again if they have another query. Right. And so it kind of builds that kind of recognition of like, oh, this person has like, I remember this person's video was really good last time. I'm going to choose them over maybe over another video that probably has even more views, even more subscribers, things like that, right?
Heather Crabtree [00:13:04]:
Jamar Diggs [00:13:04]:
And so it just allows them to easily find your video again and again and again, no matter what search they're looking, they're searching for.
Heather Crabtree [00:13:15]:
So when it comes to the visual, tell me the one or two things that are really important when it comes to the visual aspect of the branding.
Jamar Diggs [00:13:22]:
Yeah. Let's talk about the actual channel banner first real quick. So with the channel banner, I would recommend it have a picture of your face there. Right. And then a unique value proposition. Right. Helping blank, do blank. I just really want people to really know what the heck you do and how you help people so that they'll know what this channel is really going to be surrounded around. Right. And then I like to also put what the call to action is for the channel. So a part of the strategy, our clients know this. We want to have some type of main lead magnet that you will always direct people to. And that lead magnet will also live on the channel banner as well, up on the right side, because you have these links that are available that hover over your channel banner. And if you get really fancy, you can put a little graphic of your lead magnet up on the right side with an arrow pointing at the bottom right. And they can just click on that link that hovers over that channel banner. Right. So that's like one thing. Now, when it comes to your actual thumbnail, your thumbnails, I always recommend you using the same colors, the same cohesive, like brand colors, brand fonts. Keep your text to about four to five words. Have a picture of you as well there. And then also add some elements that make sense for the video. Right. So if you're talking about a certain platform, make sure that you add the logo of the platform. But that is really when it comes to the branding, those are the two main things that I really care about. If you add things to your video, of course, let's have it be a little bit on brand, you know, but with our clients, so you don't have to have this. But I think our clients really like this little extra touch where we add in like a little intro, a little intro animation type of thing there is not totally necessary. But it does add that extra level of professionalism and extra layer of branding there so that people can immediately know they see your unique value proposition in every single video that you help people do. X, Y and Z. Right? And so it's an edit layer. You don't have to have it. So I don't want anyone to think that they can't start their channel without having these animation things. But our clients hire an agency and so we're able to provide those things to them. Now if you're doing it by yourself, that part is not necessary. It's just an added benefit, right?
Heather Crabtree [00:16:10]:
That's an optional thing you can do. So obviously strategy is really important. Brand the brand messaging is super important to have that clear before you get started. And then for the visual branding, we want to look at your channel banner with the value proposition. We want to have the call to action because our goal, right, is to get them from YouTube onto our website or a landing page or somewhere else where we're getting them in the taking them through the customer journey instead of just staying there on YouTube. Staying there on YouTube doesn't help us. Want to be part of a community of experienced coaches and service pros who want to grow their business with intention. Head over to Heathercrabtree.com, not only for the show notes to this episode, but also to get your copy of my digital magazine, Business Minded, a business magazine for experienced online coaches and service pros where business education, collaboration and community meet to help you unlock your next level in business and make sure you're subscribed to the podcast. And if you're loving it, I would love for you to leave a review. It means so much to me and it's helpful to know you are listening and what you're loving. Okay, now let's get back to the show. But let's talk about the five video types that you think are important to have when you're starting a channel.
Jamar Diggs [00:17:39]:
Yes. So we have five, like how you said, and the first one is going to be the most popular that everyone kind of knows. We call them an anchor video. These are going to be like your videos that are going to kind of set the tone for your channel. These videos are always going to be searched for. They're always going to be something that people are going to need answers to. Right? And so this looks like a how to video, maybe a tutorial if it makes sense. So those are like the frequently asked questions type of videos, right? The problem is that most people stop there not knowing that there's four other videos that they need to be making and then they're like, oh my gosh, YouTube didn't work for me. And when really they were just doing so many how to videos that they were given this false sense of hope for their viewers thinking that they could do it by themselves, right. And that's kind of what?
Heather Crabtree [00:18:36]:
Sense of hope? Not good.
Jamar Diggs [00:18:38]:
No. And so let's move on to the second one, which is shifting perspective type of video, right? So the shifting perspective video really makes the viewer think about things in your unique way of thinking, right? So this is where you start peppering in not peppering actually. This is going to be where you start layering your framework, your unique way of thinking, why you do things differently than other people, right? Because when you think about it, people are searching for solutions because they only know how to do something one way and it's not working. Right? And so using a shifting perspective video helps them see another way to consider solving their problems. And the other way just so happens to be your unique framework, your unique way of doing things, your unique perspective. And so at the end of this video, your viewership should go like, I didn't think about it that way. Oh, this person's really smart. Awesome, right? That's kind of what you want to get out of that video. Okay, the next video is a combating objections video. I'm not talking about sales objections, but it's really the videos that whenever we get to the certain point, right, to where think about it as like a little funnel really, right. So you bring in this person who doesn't know who you are, you answer their one question and then you're shifting their perspective in another video and obviously they're like, oh, I didn't think about it that way. And there's like this yellow brick road saying yeah, this way is a way that you should probably pursue. If you tried it the other way and it didn't work, this should be your next thing. But then whenever that happens, just a human behavior that your brain goes, but I could just do something else instead. But I could just do this thing. Yeah, but I could probably do that. That's what this video is supposed to do is to answer all the butts really. Right. And so this video looks like maybe like this versus this, right? I'm going to be posting a video around video podcasting strategy versus YouTube strategy, right. Those are going to be something that good, right? I also had a few videos about the difference between a podcast like an audio podcast and a YouTube channel. Which one should you do? Which one should you start with? Right? So those are the things because with me people say maybe I'll just do a podcast. No video, it's just audio. Maybe I'll just do it different. Right. And they're completely different. Right. But people don't really know that because all they think is video equals more work, right. And they think audio, I would have sit in my closet and record something.
Heather Crabtree [00:21:42]:
But the searchability of them is so different and so actually a podcast can be a lot more work to actually make it searchable, right, where YouTube video as long as you do searchable.
Jamar Diggs [00:21:54]:
Yes. So I did videos around all of that. Right. And so that's me being able to educate educating your consumer. Right, right.
Heather Crabtree [00:22:05]:
And these are the questions that you're probably getting a lot. So this is why you're talking about them, right?
Jamar Diggs [00:22:09]:
Yeah. And so you have to just do that because really what this video does is it makes sure that these things don't deter people when you're on a sales call with them. If you have sales calls right. You're not going to be able to answer the money objection, you know what I'm saying? But what you're going to be able to answer is these dumb things that people say when they ghost you or when they say, oh, I'm not really ready. And then you see them start a damn video podcast or something. These are the things that you can do to where you can offer these as a resource or they will watch this ahead of time and they already know the deal. They already get the differences. Right. And so they see what you do in an even higher way than what they saw it before. Right. So that's what the Combating objections video is supposed to do. It's really great video. I love doing those. Now, the next video is the personal or core value video, right? So this one is more like this can be something that allows people to learn more about you. You can hit on one of your core values if you want to. It can be a personal storytelling video. It's just more of a reflection. Not a reflection, but a way for people to see maybe mistakes that you've made in the past and that they can learn from it. I like to see these videos as like, I walk so you can run. Right. They're kind of learning through maybe the mistakes that you have done or anything like that.
Heather Crabtree [00:23:58]:
We'll talk about the mistakes and how in a minute, because we're going to talk about the mistakes that people make when they're starting YouTube channel. But I know this is one of your big things of that people start with this is who I am, this is what I do, and then it's all about me.
Jamar Diggs [00:24:14]:
No ma'am, no girl, that's not it. So yeah, and they start out that way. You see how what I just said, that was the fourth type of video type.
Heather Crabtree [00:24:33]:
But it is necessary, it is a good video to have. But that's not your starting point. But a lot of people start like that.
Jamar Diggs [00:24:39]:
Yeah, I think you gave me like a great idea to where I should probably start making percentages for each video that people like. Oh, but I'm using the type. But no, you're right. So yeah, that's the one to where he's like how I did this or what I learned when this happened or something like that. That is a great video to have after you've done all of the first three, right? Now, the fifth video is case studies and testimonials, right? So having either you or you and your clients on a video and being able to articulate how you've helped them, what were the benefits? Almost just doing like a quick little recap of all the stuff that you were able to do with this client as it relates to one of your offers and one of the pain points that you saw for them. And this video, again, the last two videos that I just mentioned, those are not supposed to just rank and give you all kinds of views. Those videos are there to help you build connection and trust even more. Right. So that people can see themselves in the video that you made about your client. Right. People can see themselves in the mistakes that you probably made in the past to see that, oh, maybe they're on the same track and they need to not do that. Right. Those two videos are there for your viewer to see themselves.
Heather Crabtree [00:26:13]:
Okay, awesome. Okay, so we've talked about the strategy, we've talked about branding, visual, and the messaging. We talked about the five video types. Now I want to talk about how many videos do you recommend we post a month? Because this is different than what a lot of YouTubers will tell you. So I wanted to ask you this.
Jamar Diggs [00:26:31]:
Yes. So you only need two strategic videos a month to see results. We've had clients and with this now, of course, the more you post them, the faster you'll see it's just a math thing at that point, right. But we find that two strategic videos a month lets you still have the results that you're looking for and keeps you from being burnt out and having you enjoy the process. Right. And so a lot of times with the creator perspective, it's like two videos a week or one video a week. Yeah. Or one video a week. And that sounds great on paper or it sounds great maybe if you start out that way for two months or something. But it's not sustainable, especially with us and our businesses.
Heather Crabtree [00:27:25]:
No. Yes. I love that when I was looking at who to hire too, I love that you said two a month and we even talked about it. Do I need more? And you were like, no, I promise you, you just do the two. If you can do the two, do the two and then we'll talk. But let's just get the two first.
Jamar Diggs [00:27:42]:
And it is I was like, show me, show me that you.
Heather Crabtree [00:27:48]:
So it is harder, it was harder for me to get those first two out too. So I think there's a lot of mind shift stuff that has to go on. I know with any business when you're working with people but with YouTube, for me, it was really hard. Like, I had to get out of my own head to even start. And then when I saw the first video, I love the content, but I'm like, oh, my gosh, look, all those things. And I'm just like, what am I doing? Just get it done and move on, Heather. No one cares. Okay, so two a month. Let's talk about equipment real quick.
Jamar Diggs [00:28:23]:
Heather Crabtree [00:28:24]:
What kind of equipment do you think you need to start?
Jamar Diggs [00:28:29]:
A nice starter is, honestly, you can use your iPhone and a nice lavalier mic and some natural lighting. Right. Or a ring light. As long as people can see you and hear you clearly, that's all that matters. Now, if you don't want to use your iPhone, I recommend the next step. Just keeping it very easy. Even my team is like, jamar. Wow. Don't say that. But I'm like, this is my business. I'll say what the hell I want to say. But I even say starting out with a webcam, a logitech brio webcam does wonders. Okay. I did a whole stint of time all last year. I recorded YouTube videos with just my logitech bureau webcam to show people that you can still do this and get clients. Clients. It doesn't matter how fancy the camera is. Yes, I have a fancy camera. I have two of them. There's one on the floor and one in my thing. But you don't have to get those. You can start out with just your logitech brio and a webcam and a yeti mic if you have them. Most people already have them because they don't start a podcast and they didn't finish it. I don't know. Or some kind of, like, really good audio source. That's really it.
Heather Crabtree [00:29:58]:
Yeah, I know. When I was doing mine, I just have my webcam. Or I think I did. I have my iPhone, too, but I like to keep things simple. Like, I'm a mama. I'm busy when I'm working. I got to stay on task. I don't have extra time to do all the fancy smancy stuff, nor do I care to do. I want to serve my audience and my clients. Right. I think we get so into it, and it becomes about us when it's not about us at all. It's about the people that we're serving. And so if you were thinking like that, then you wouldn't worry about all the fancy stuff, right? You just get it done. You want it to be professional, right? There's things you need to check. But I loved it when I was working with you guys. You guys are really great about guiding your clients through how to do those things, because those things can seem really basic, probably to you guys. For me, I was like, Where are my eyes? Where is the camera? Why can't my eyes line with the camera?
Jamar Diggs [00:31:03]:
Oh, my gosh. Yeah.
Heather Crabtree [00:31:04]:
Hardest thing for me, and I still. I'm like, okay, when I start doing YouTube again, I got to figure out where my eyes go.
Jamar Diggs [00:31:10]:
Look, let me tell you, it's such a learning lesson because even I still mess up and I look at my notes or I look at the wrong view site, it just happens. So I don't put too much pressure on our clients for that. But it's so easy to do it, and I really think the team does a great job. If a client wants feedback on how to improve, we do help them improve, right? How? I said, I say you really only need a webcam and this thing, but if a client's like, I hear you, but I do want to upgrade and up level. Okay, cool. Well, then I'll just let my team go on you, you know what I'm saying? They will give you all the nations of what you can get and help you along the way, because we also have you all do video tests, and we'll give feedback on the lighting, the audio, the video. Okay, try this for your F stop. Try this for your ISO. That's kind of what we would do.
Heather Crabtree [00:32:16]:
But it was great because even me, as, like, a total beginner, I've done YouTube before, actually. But yeah, that was a while ago. You gave the basics, too, of how far you should set and where, your angles and your lighting and all that stuff. So if you are starting, don't be intimidated by it, because I know with Jamar and his team, they really walk you through it so that you don't feel like, what the F did I just do? Did I sign up for it was really nice. I didn't feel, like, this pressure to be perfect. I felt really guided through the process. So I really love that about working with you guys. For sure.
Jamar Diggs [00:33:03]:
Thank you so much. It's something that we definitely learned along the way, like how much support is actually necessary for our clients. Not just because not saying that our clients need help all the time, but it's like starting a YouTube channel is so much work. And even though we're doing a lot of the work, imagine all of the mindset stuff that happens, the tech stuff that happens when you're first starting. It's just so great to have a team that wants to help clients just as much as I do, too.
Heather Crabtree [00:33:36]:
Yeah, and you have a team that was great, but you also had the videos that I could just go watch right away, so I felt really prepared. I'm a person, I'm a preparer. I'm a planner. I like to have everything ready. I don't like no surprises. And so I was able to go watch those and be really prepared. So that when I did my first video, I felt good. I felt like I knew the things that I needed to know. And of course, there was improvements that I could make, but it was really nice to have that, and I didn't have to wait on your team to, like, can you walk me through it? It was like you just had the video, and I was able to do it on my own time, which was wonderful.
Jamar Diggs [00:34:17]:
Yes. Thank you.
Heather Crabtree [00:34:18]:
So that was so great. Okay, so we talked about the thumbnail for the video. What are the two other main things that you need to have when you're doing your video? You have your thumbnail, which is the visual part of it. Right. But what are the two other especially for searchability what are the two other things that you need to have for a video?
Jamar Diggs [00:34:42]:
Yeah. So definitely an optimized title so that it can be found in search for the keywords that you want. And then also you would want to make sure that you have a few other relevant keywords peppered in your video description. Right. Because all of the words inside the video description is also searchable. Your title, your video description, anything in there can be found through a search engine. So you definitely want to make sure that you have that taken care of. And then also, the way that you format your video, the way that you deliver your video is also important. Right. Making sure that people know that they're in the right place within the first 15 seconds. Right. Make sure that they know what they're going to get know what they're going to get out of your video within the first 30 seconds. Right. And then making sure that your video is able to be easily, I guess, easily understandable and easily understand it. Yeah. You're not just, like, talking in a circle. You're not like, wait, what was the point that I needed to what was the point that she just said in.
Heather Crabtree [00:36:01]:
This video, I just need, like, five steps. Give me the steps.
Jamar Diggs [00:36:05]:
Give me the steps. Yes.
Heather Crabtree [00:36:07]:
Tell me what you need to tell me and let's move on. Right?
Jamar Diggs [00:36:09]:
Yes. And then also making sure that your video includes elements of story and then elements of maybe even client testimonials or not even client testimonials, but just, like, stories about your clients or yourself so that people can also see themselves in the video, too. Right. So you're turning this video into a powerful marketing asset that can also stand on its own. Right. And then, of course, having the call to action. Yeah.
Heather Crabtree [00:36:43]:
And again, I'm going to give props to you and your team. This is just like a promo for Jamar for Jadig's Media Today sign up. He's read him and his team already and available to help you with YouTube. No, but it was really wonderful that, again, you had videos to walk you through this. And I loved this part, too. Now, it was tricky for us because I was in a tricky time with life and what was happening with my daughter. But I love that you provide if you do the YouTube management, right? This is not on other things, but if you do the YouTube management, which what I was doing, you do scripting sessions. And that is like a golden nugget that you need to talk way more about because that was so good, the way your brain works. And I'm a strategist, right? I'm a growth strategist. I'm a business strategist. But here's the thing I've learned about being a business coach and a strategist. I can do it all day for other people, but when it comes to myself, it's like noodles in my head. I can't make sense of anything. And even though I have a marketing strategy and all this stuff for my business, I would be like, right, Heather, you know, you're really good at what you do. What is the problem here? And I'm just like I don't know. But I know that everyone that I work with struggles with this. When it comes to helping others, they're great. When it comes to themselves, it's like a blank. Like, their brain just goes blank. I don't know what I'm doing. And so you came in with the scripting sessions, which it just allowed me to step out of my own brain for a second and see kind of like how I work with people when I help them with strategy. You really walked through and you have the video that walks again, you have a video that you can watch that walks through. Like, what are the important parts, the hook and all the things that you need to do. So of course I've watched that before, so that was so great. But then actually having the scripting sessions with you was really amazing, too.
Jamar Diggs [00:38:54]:
I love those things. You're right. I don't talk about them as much as I should, but they're such important. They're like a core part of management. People like our clients that use them, they literally never go back. They're like, Jamar, I need to book this other one. They're like, on it like clockwork. It's so funny. But the beauty of it is because when they are scripting their videos, they're looking at it with one lens. They're looking at it just like delivering the information, right? And so what I do is I take what they are trying to deliver and formulate it into a marketing asset now, right? So what are the components that a viewer needs to know in order to be even more of a quality opt in lead magnet, right, versus them just like saying, this is how you do X, Y and Z. All right, get onto my email list. Have a nice day. That person is not as quality as if they had actually went through the scripting session and followed all of the framework in the way that I presented. Now they know about your unique way of thinking. They have client story to know that you do this for a living and very well. Just all these elements, right? It's so amazing.
Heather Crabtree [00:40:12]:
Yeah. Okay, so one thing, and we can go through these quickly, but I know you love to talk about these, so we're going to talk about the five common mistakes that business owners make when launching their YouTube channel. So let's start with number one. What's number one?
Jamar Diggs [00:40:29]:
Number one is posting transformation content first on their channel. And I'm going to call them out. This is normally the business coaches that talk heavily about money. And there's nothing wrong talking about money. I'm not saying that there's nothing wrong. But what happens I can get you.
Heather Crabtree [00:40:55]:
To your seven figure. Eight figure. Yes.
Jamar Diggs [00:40:58]:
That is oh my gosh. Yeah. They do that when I know there is so much more there. You know what I'm saying? And so it's not that I'm saying that that coach is not doing those things, but to lead with the transformation up on YouTube is not the good way to go because no one's searching how to get to seven figures fast. Or if they are, they are the wrong client for you, right?
Heather Crabtree [00:41:26]:
But it's so interesting because I say this all the time. I hate that messaging. I hate when people use those numbers as trying to sell what they do. It's like, first of all, okay, great, you made it to seven figures. It doesn't mean anyone else can. And second of all, you might have got multiple clients there. That doesn't mean the next client is going to get there. Guess what? Okay, we're not all wanting to do that, right? We have other priorities and money is great. And we all want money. We all want to make money with our we're running businesses. But for me, it's not the biggest driver. So for me, when I see that, it's actually a turn off for me. But yes, I totally understand what you're saying with this. Okay. I know they're doing that.
Jamar Diggs [00:42:12]:
So don't start out doing that. No one cares about you yet, right? Your brain is going to be the star. And so I really want people to understand that your brain is a star. When you start out your channel, you could probably add transformation posts into that fourth content video type, which is like the core value or personal later on. But right now, people are searching for problems, solve their problems, right. Get to know you through you solving a problem for them first. Now the next one is that the how to content is too basic, right? So I don't want to say that you start out with how to content because actually no, like, starting out with how to content when you first start your channel is actually pretty good. But what happens is that they don't have all those elements in the scripting that we talked about and they make it so meta. Actually, we'll get to meta in a minute.
Heather Crabtree [00:43:16]:
A whole other number.
Jamar Diggs [00:43:17]:
Yeah, they make it too basic, right. And so they don't script their videos well enough and so they just have all these educational videos as if they are like the knowledge base of everything. And so people just go there, watch a video and then they pop off and they do the thing. And you don't want to do that. You want to make sure that even if you are giving how to content that how to video is still drenched in storytelling, client win, things like that, it should still be able to stand on its own as a converting video. Right? Now the third one is pulling the wrong audience, right? So what they do is that they get so excited about starting a channel and then they tell their existing audience like whether it's on Instagram or the email list or whatever, people who already know them and know that they are the answer to their problems, they ask them what do you want to see on YouTube? And that messes up everything because you are extending not knowing you're already extending the customer buying journey that way because now you're creating the wrong type of content. You should be creating awareness content but now you're over here talking about content that is more solution aware type of content which leads to the next mistake which is making the topics not rankable because they are too meta. Because you have been asking the wrong audience these specific little questions that they have because they already know that you are the goat in what you do. They're like okay, cool, I have this one issue. Can you tell me how to make a video about how to do this one thing? And the video either doesn't rank or it may rank for this very specific issue that and that person isn't really ready to work with you. They're more so they're in a whole different stage which makes it harder for them to convert into a sell for you to where now you're trying to convince them that you are the one when it's way easier to convert someone who is problem aware versus someone who is already in a different stage of awareness, right? That's the next one. Then the final one is not having a launch plan, right? So most of the time people end up just being like my video is live go and then they kind of go on with life. But think about how are you going to be launching your channel? Do you want to launch it with five videos up front or are you going to be doing a blitz of videos once a week and then you're going to go back to Biweekly or every or like two a month, right? How are you going to launch it? And then also is there any pre launch where you want to have maybe like a launch party or you just want to depending on how you have marketed before? Do you have an audience yet? Right? Like how can we warm up people to get your current audience to give your channel a boost when videos first come? Right? So we want to start marketing and start educating and giving value before your channel launches to warm up those people so that when you launch your channel, they're going to be most likely to go and give your channel a boost when it goes live. Right. That way you're not launching to an honest kind of similar to how you launch like an actual program or an offer or anything, right. So the same rules really do apply and then just making sure that you talk about your video more than just one time.
Heather Crabtree [00:47:14]:
Yeah. Okay. So those are the five common mistakes. I know that you talk about that a lot because we keep seeing the same mistakes happening. And so again, this is the promo for Jamar, Jdig's Media. We're back to Jdig's media again. So I want you to share with people. Well, I can talk about it a little bit, but I know it might change on how you work with people, but right now you kind of have the done for you, done with you and then do it yourself kind of ways to work with you, right? So you want to talk a little bit about each of those quickly.
Jamar Diggs [00:47:53]:
Yes, we actually have a few more now. Just a few. Nothing too major, but we have a done for you strategy. We'll just go ahead and do your whole strategy for your videos and then you can go off and record them. You're good to go. You have all of your optimizations for your first four videos. You have the topics and titles. Optimized for your first twelve videos and you're good to go. Then we have the full service YouTube management, which is like the full shebang. The scripting calls, you get the strategy, you also get the editing and all of that good stuff. We manage the entire process for you. All you have to do talent show up and record your videos and then call it a day. We also have another offer, which is a channel launch package where if you want to just launch the right way, if you want to just get your channel up off the ground. Because just how we talked about today, a lot of stuff, there's a lot of moving parts. That happens when you first start your channel. If you just want support in that way, we can go ahead and launch your channel with your first four videos, fully optimized, good to go. We'll edit your first four videos as well. Strategy, call, all the works. It really is kind of like the first two months of management, low key and then that's it. So if they want to learn more about the services, I have a nice little pricing guide as well that I can share with you too.
Heather Crabtree [00:49:36]:
Yeah, but you also have if they're just most people are going to say, just, I'm going to hire you to do it. But there are people that might just maybe want to understand that this is the right way for them. And you have a DIY offer too, correct?
Jamar Diggs [00:49:54]:
Yes, we have two options. So, yes, there's a DIY. Thank you for letting me know. I have a course called Ready to Rank that takes you through the whole process, the YouTube strategy way that we do and then all of the little things that you need to do to optimize your videos, find the right topics, all of the good things that we just talked about today is inside that course ready to Rank. And then if you want me to even audit your existing YouTube channel, I also offer that as well so that you can go ahead and get the feedback that you need to get on the right track.
Heather Crabtree [00:50:28]:
Yeah, and what I loved about the Ready to Rank course, basically that's what's included when you do YouTube management, the videos that are in that, some of the stuff you walk through one on one. Right. But there are some of those videos you get right away, which I really loved. And then of course, you have your training. Let's talk about that a little bit. So people can go up and we'll have this in the show notes. We'll have all this in the show notes. But if you want to go and get a little taste of what we've been talking about today, you can get your free training and tell us about that.
Jamar Diggs [00:51:02]:
Yes, so I have a free YouTube strategy training that walks you through my actual framework in a little bit more detail so that you can kind of understand what I mean by what I say. Anchor video and all these other things and how they play a role in your overall marketing strategy. So it's more of a training on if you want to create an evergreen video marketing system, this is how it will look and this is how it can really benefit you. So it's a really good training for you. If you're looking to be like, YouTube is great, but I don't really understand how it can really work or be applied to my business. Yeah, all the proof, all the steps of how to do it is inside that training so that you can kind of understand what I actually mean when I say YouTube funnel.
Heather Crabtree [00:51:57]:
Right? No, that's wonderful. That's awesome. Okay, so where is the main place that we can find you, Jamar?
Jamar Diggs [00:52:02]:
You can find me on Instagram and YouTube at Jamar Diggs and I'm always posting videos two times a month there and then my Instagram is full of bunch.
Heather Crabtree [00:52:16]:
You're Fullery over on Instagram. Jesse the cat.
Jamar Diggs [00:52:21]:
Yes. You'll see Jesse the Cat and everything over there.
Heather Crabtree [00:52:25]:
Everything. Sometimes she shows you things we don't need to see. I know. Okay, so thank you so much, Jamar. You know how much I adore you. I'm so honored that you were on the show, and I can't wait for my listeners to start their YouTube channel. If you need help with your YouTube channel, go make sure you check out his free training. At least start there, and then you can look at all the different offerings that he [email protected]. All right, we'll see you soon. Thanks, Jamar. Thank you.