
BUSINESS CONSULTING + GROWTH STRATEGY
FOR EXPERIENCED SERVICE PROS
transforming businesses for over 12 years with tailored strategies, accountability and customized actions plans.
LET'S GET STARTED >I WOULD LOVE TO HELP YOU
GROW THIS NEXT CHAPTER OF YOUR BUSINESS.
I know you are not new to this business thing, friend. You are an experienced business owner and you feel like you should have everything figured out by now. But you have learned that every time you grow to new heights, new opportunities open up and new challenges arise.
Each chapter brings a new level of "what the heck am I doing" and you wish you had someone to support you when things start to feel hard or a business pro to help you see your business in another light and decide what next steps to take...and I am here to help.
LET'S WORK TOGETHER >

TAKE WHAT YOU NEED
RESOURCES + OFFERS TO HELP YOU GROW YOUR BUSINESS
MAGAZINE
BUSINESS MINDED™
Signup to grab my business e-magazine for experienced coaches + service pros.
GET FREE BUSINESS MAGAZINE >PODCAST
YOUR SAVVY BUSINESS™
Listen to the actionable episodes to help you unlock your next level in business.
POP YOUR EARBUDS IN + LISTEN >SHOP
YOUR SAVVY BUSINESS™ SHOP
Choose the training that will help you accelerate your growth right now in your business.
VISIT THE SHOP >
THE PODCAST
YOUR SAVVY BUSINESS
WITH HEATHER CRABTREE
a podcast for experienced online coaches + service pros who want to unlock your next level in business without compromising your goals, priorities and values, or sacrificing your boundaries.
LISTEN TO THE PODCAST >

LET'S WORK TOGETHER
GET TAILORED STRATEGY, CONSULTING, ACCOUNTABILITY + PROVEN ACTION PLANS

STRATEGY SESSION
You are an expert at what you do, but you can't see your business outside of yourself. You need someone with a fresh perspective to help you determine what next steps to take.
SCHEDULE YOUR STRATEGY SESH >STRATEGIC CONSULTING
Work 1:1 with me and have someone in your corner to help you get clarity and take action to grow your business as an experienced coach or service pro.
APPLY FOR CONSULTING >THRIVEMIND
Join my 3-month intentional, action-focused thrivemind of experienced service pros who want to grow and unlock their next level of business with a business mentor and group support.
JOIN THE THRIVEMIND >THERE ARE A LOT OF THINGS OUT THERE FOR NEW BUSINESS OWNERS, BUT
this one is for you, the seasoned entrepreneur.
As an experienced service pro, you sometimes feel like you don't get the chance to step back, take a breathe and make sure you are still aligned with the business you are running.
Everyone I work with has had success in their business, but as we grow we need to assess the business and see what needs to change, be simplified or optimized to serve your clients or members really well while also making sure the business serves you too.
With Your Savvy Business™ Growth Wheel, my signature framework, we checkin to the different aspects of your business and see what needs to be improved for GROWTH in this next season of your business and life.

OUR SAVVY VALUES
SO WE MAKE SURE WE ARE ALIGNED AS WELL...

The meaning behind Savvy. It all began when I sold my first company after 11 years and started coaching full time in 2014. I started a FB group called Savvy Business Owners. It grew to 25K members, who called themselves Savvies. This FB group really launched my business into success quickly. It allowed me to go onto creating courses, successful memberships, group programs, sold out conferences, a podcast and so much more, but there is actually so much more meaning behind Savvy. The letters actually represent what is important to me, my team and anyone we work with. If we are working together in any capacity...let's make sure we are a good match.

SERVE OTHERS
We help others by using our unique skills + talent. We move beyond our own needs (while keeping our boundaries + staying true to ourself) and seek to bring value to others.
ALIGNED ACTION
We don't just talk the talk, we walk the walk and take aligned action. The action is aligned with our core priorities, values and business + life goals.
VERSATILITY + CRITICAL THINKING
We are flexible, adaptive and willing to evolve in our business. We also use our critical thinking skills to solve problems and get results.
VALUES + PURPOSE DRIVEN
We are values and purpose aligned. We are relationship driven and place people before profit. We pass on opportunities that do not align with our values.
OUR Ys
We believe in and honor the main why for starting our businesses + our Ys: community, integrity, equity, diversity, accessibility, empathy, and all of our humanity.
what they are saying...
SAVVIES SHARING THEIR EXPERIENCE






AND I WANT TO HELP YOU DO THE SAME.
I'm an Indiana girl who took her business degree with her on a 3-year law school detour in Oklahoma City (where I met my husband) and became an attorney. I loved the education, hated the practice.
I started my first business as an event planner at the age of 24, grew the business and then sold it in 2014 to start coaching full time with heathercrabtree.com (I started coaching part-time in 2010.)
I've had successful courses, hosted sold out conferences, ran a successful membership, led amazing group programs and coached and strategized with business owners for a few decades now and have some truly phenomenal clients who have done that and more.
I love sunny days at our home in Arizona sitting outside by our pool (when it is not 112) and mornings filled with meditation, hugs with my fam and a warm cup of coffee.
I love to chat about building community, loving family, growing businesses, parenthood + raising kids, being a bold leader, fighting social + racial injustices, and bringing awareness to and funding research for pediatric cancer (our 15-year-old daughter, London, passed away in February 2023 after battling Stage IV cancer for 6 years. 😭)
If you feel we would be a good match, I would love the opportunity to chat more with you.