DIGITAL MAGAZINE VOLUME 2: NOVEMBER 2023 - JANUARY 2024
where business education, collaboration and community meet to help you unlock your next level in business
HERE WE GROW
VIDEO MESSAGE FROM HEATHER
I can't believe we are already here. It feels like just yesterday we were welcoming the new year, full of hopes and dreams. But life has a way of reminding us that it's unpredictable and often challenging. As most of you know, this year has been the hardest year of our lives with the passing of our sweet London girl. We all miss her so much, and her absence leaves an indelible void in our hearts.
The grieving, processing, and our journey to healing have been a lot to bear, and it will continue to be. We've had to navigate the tumultuous waters of loss, and it hasn't been easy. But amidst the darkness, we've also witnessed the resilience of the human spirit. We've seen how we can find strength in one another, how we can emerge from the depths of sorrow to face a new chapter of our lives.
It's been a year filled with a strange juxtaposition of grief and joy, sadness and happiness. Maybe you've experienced a similar rollercoaster this year, or perhaps your journey has taken a different route. Regardless of the path, there are always opportunities for learning from the past, embracing our true selves, and evolving into the people we aspire to become.
WITH LOVE,
YOUR SAVVY BUSINESS™ CONSULTANT + GROWTH STRATEGIST (SHE/HER)
FEATURED ARTICLE
READ THE COVER ARTICLE
FEATURED GUEST ARTICLE
Emphasizing Empathy: Strategies for Creating an Inclusive and Accessible Client Experience
BY ERIN PERKINS, ACCESSIBILITY EDUCATOR
In today's competitive business landscape, simply providing a product or service is not enough. Independent businesses need to go the extra mile to stand out, and one of the best ways to do this is through creating an empathetic, accessible, and inclusive client experience. But how exactly can you achieve this?
READ THE ARTICLE
RESOURCES
LET'S GROW YOUR BUSINESS
6-PART TRAINING SERIES
Grab my 6-part on-demand audio training series on How to Create Your Signature Framework for your service-based business and get your workbook. Use code SAVVY to get $50 off.
NEXT STEPS STRATEGY SESH
You are an expert at what you do, but you can't see your business outside of yourself. You need someone with a fresh perspective to help you determine what next steps to take.
STRATEGIC CONSULTING
Work 1:1 with me and have someone in your corner to help you get clarity and take action to grow your business as an experienced coach or service pro.
GUEST EXPERT
READ THE COVER ARTICLE
GUEST EXPERT HIGHLIGHT
Creating Content That Resonates With Your Audience
WITH SOCIAL MEDIA MANAGER, DEVIN BRINKLEY, MBA.
Today, social media users are bombarded with content every day. To stand out and make an impact, your content needs to resonate with your audience. This means creating content that is relevant, informative, and engaging. Check out these 5 hot tips for creating content that resonates with your audience.
READ THE ARTICLE
GUEST EXPERT HIGHLIGHT
Mindset + Emotional Intelligence Work for Business Owners
WITH MINDSET & EMOTIONAL INTELLIGENCE COACH, TOPSIE VANDENBOSCH, LMSW.
Mindset work isn't just about positive thinking; it also involves emotional intelligence and resilience. Developing these skills helps the experienced service pro navigate challenges, maintain healthy relationships, and bounce back from setbacks, fostering adaptability and perseverance in the face of adversity. Read the article and dive into the key principles and benefits of mindset work.
READ THE ARTICLE
OUR SAVVY VALUES
The meaning behind Savvy. It all began when I sold my first company after 11 years and started coaching full time in 2014. I started a FB group called Savvy Business Owners. It grew to 25K members, who called themselves Savvies. This FB group really launched my business into success quickly. It allowed me to go onto creating courses, successful memberships, group programs, sold out conferences, a podcast and it was led me to using Your Savvy Business™, but there is actually so much more meaning behind Savvy. The letters actually represent what is important to our community.
SERVE OTHERS
We help others by using our unique skills + talent. We move beyond our own needs (while keeping our boundaries + staying true to ourself) and seek to bring value to others.
ALIGNED ACTION
We don't just talk the talk, we walk the walk and take aligned action. The action is aligned with our core priorities, values and business + life goals.
VERSATILITY + CRITICAL THINKING
We are flexible, adaptive and willing to evolve in our business. We also use our critical thinking skills to solve problems and get results.
VALUES + PURPOSE DRIVEN
We are values and purpose aligned. We are relationship driven and place people before profit. We pass on opportunities that do not align with our values.
OUR Ys
We believe in and honor the main why for starting our businesses + our Ys: community, integrity, equity, diversity, accessibility, empathy, and all of our humanity.
PRODUCTS
YOU ARE GOING TO LOVE
FEATURED PRODUCT
Opal Camera
FROM OPAL
The Opal C1 is built to last.
An understated painted finish with precisely-machined aluminum specifically designed for Opal. It’s the best a webcam’s ever looked. And it’s less than 2% plastic.
SIMPLY MODERN
Voyager Tumbler with 360° Lid
The Voyager 360° is the best coffee vessel ever. It's designed with a leakproof push-button lid that's drinkable from any position and lined with ceramic coating to preserve the flavor of your coffee while keeping it hot or cold for hours.
COLORFUL STANDARD
Organic Oversized Crew - Pacific Blue
The 90s called - they want their crewneck back! This oversized crew is the same comfy, cozy, and organic crew but with a dropped shoulder for a laid back look with extra wiggle room, giving you the 90's oversized crew of your dreams.
DESIGNWORKS INK
Color Block Pens - Set of 2 - Rosewood + Blush
Brighten up the blah with these hot-hued writing utensils. Every set features two pens, each filled with rich black ink and decorated in vibrant, contrasting colors with a matte finish.
BRIXLEY BAGS
Terrazzo Packing Cube Set
This 6-piece set of high quality travel cubes that we designed to help you stay organized and travel cuter
DESIGNWORKS INK
Textured Paper Twin Wire Notebook
A notebook made to hold all the details - our Textured Paper Twin Wire Notebooks come in two sizes and a variety of colors to meet all your notebook needs.
CLUTCH
Clutch® Pro Lightning
The world's thinnest portable charger. Magnetizes to magnetic-safe cases.
*Some items may include affiliate links, and I will get a small commission if purchased.
COMMUNITY IN ACTION
JOIN OTHERS TO MAKE AN IMPACT
MORE THAN A MASTERMIND...
Your Success Squad™
HOSTED BY HEATHER CRABTREE
Join my 3-month intentional, action-focused thrivemind of experienced service pros who want to grow and unlock their next level of business with a business mentor and group support.
LEARN MORE + JOIN THE WAITLIST
THE SHINE BRIGHT SCHOOL
a membership for committing to Black Liberation by providing opportunities to learn, unlearn and take action.
SUCCESSIBLE
a membership for socially conscious businesses who are ready to get - and stay - accessible.
STRATEGIC PODCAST ACADEMY
a membership designed to help you build a strategy for your podcast so you can grow your business.
THINGS I HAD TO SHARE
CHECK OUT THESE FINDS...
In-demand yoga, breathwork and mindfulness classes
Inner Shift Yoga Studio
BY KAYLEIGH HANNON
Inner Shift Yoga Studio is a virtual wellness haven offering yoga, breathwork and mindfulness classes to strengthen your body, connect with your intuition and help you find calm in the chaos - all in the comfort of your own home.
THE BEST PLACE FOR CREATORS TO MAKE MONEY
KAJABI
GET YOUR 30-DAY FREE TRIAL!
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FACEBOOK ADS BOOTCAMP
Use coupon code HEATHER for 40% off.
A Proven Facebook & Instagram Ads Funnel To Reach $10k In Monthly Sales
MICRO AUDIO SUMMIT SYSTEM
LURKERS TO LEADS
You can have a simple, low-lift, list-building system that adds 100-1000 ideal leads to your email list in just six weeks.
ALIGNMENT + MINDFULNESS
TAKE A MOMENT TO PAUSE, BREATHE AND MAKE SURE YOUR ARE IN ALIGNMENT
ALIGNMENT OF YOUR GROWTH GOALS
5 Tips for Aligning Your Business Goals with Your Life
Many of us strive to achieve success in our profession, but this pursuit can come at the cost of our personal well-being and happiness if you are not intentional and have your priorities in place. The key to achieving true fulfillment lies in aligning our business goals with our personal life, creating a harmonious and sustainable equilibrium. We'll explore the importance of this alignment and provide practical tips for achieving it.
READ THE ARTICLE
THE GIVEBACK
HIGHLIGHTING ORGANIZATIONS THAT WE CARE ABOUT
suicide prevention and crisis intervention nonprofit organization for LGBTQ young people
The Trevor Project
Change will take all of us, but it starts with one person.
*This is one of the organizations that Heather Crabtree LLC donates to monthly and we encourage you to donate what you can to help young LGBTQ lives.
YOUR SAVVY BUSINESS MANIFESTO
We are action takers + money makers. We are shifters, shakers and rule breakers. Saying no to things that don’t fill our cup + yes to things that light us up.
Instead of comparing, we are all about sharing + setting healthy boundaries. We create, connect, communicate + collaborate.
A community making an impact on the world one moment at a time. We leave perfectionism behind and instead focus on progress.
We are here for the both/and...grief + joy, mind + body, hard work + rest. We incorporate our business into our life, having a lot of fun along the way.
Turning dreams into reality + running businesses with intention. Working together to uplift, speak out for what we believe in and give back.
We are Savvy.
BEFORE YOU GO
a note from heather
As we welcome the promising year of 2024, I wanted to take a moment to reflect on our journey and share some thoughts on how we can align our business growth with our personal lives and prioritize what truly matters. It is my firm belief that success is not only about achieving our business goals but also about finding harmony and satisfaction in our personal lives.
In today's fast-paced world, it's easy to get caught up in the hustle and bustle of daily operations. However, it's crucial for us to remember that our well-being, relationships, and personal fulfillment are just as important as our business objectives. In this light, I encourage all of us to embrace a more balanced approach to growing our business in 2024.
WITH LOVE,
YOUR SAVVY BUSINESS™ CONSULTANT + GROWTH STRATEGIST (SHE/HER)
FOLLOW ALONG AT @HEATHERBUSINESSCOACH
All photos of Heather in the magazine were taken by Lauren of Be Peachie, except the Before You Go photo, which was taken by WorkPlayBranding.
Interested in being a part of the magazine?
Have a collaboration idea that you think would be a good fit for the magazine? As this magazine continues to grow, we are looking for fun collaborations that fit our Savvy values. Let's chat on Instagram about your idea.
LET'S CHAT ABOUT A COLLABORATION